Markets & Applications

This is the Video Age. In the consumer world, the lines between broadcast television and Internet video are blurring, changing how and when we access news, information, entertainment, advertisements, and other types of video content. The result is the most efficient, dynamic, and engaging communications paradigm that has ever been possible.

The same video revolution is not only dramatically changing how we get information at home, but in the workplace as well. Large corporations, small-to-medium businesses, colleges & universities, public schools, banks, hospitals, and law firms are investing in video communications because of its unique ability to power the flow of information through an organization. Never before could so much information be communicated so clearly to so many in such a short period of time. In fact, if you’re not using video to get your message across, your message may not be getting across at all.

Here is how some of our customers are using Starbak to put video to work in their organizations:

Executive Management, Corporate Communications, Public Relations

Stream live and on-demand broadcast by CEO and other executives to entire employee base, for a single campus or around the globe
Provide 24/7 company news and information programming to employees at the desktop and on plasma screens located in hallways, cafeterias, and lobbies;
Provide desktop access to applicable television programming such as news, business, and financial markets;
Allow for company-wide emergency notifications, informing employees of threats to health and safety and directing appropriate action.

Human Resources

Provide video-based training programs to employees designed to reduce personal and legal liabilities (sexual harassment, ethics, diversity, and workplace violence);
Prescribe video-based performance improvement curriculum to correct deficient behavior, or provide professional development (leadership, supervisory skills, and conflict management);
Provide health and wellness education to improve the health of the workforce, while reducing medical absences and insurance costs (stress management, weight management, heart disease, and diabetes).

Manufacturing

Provide video-based training to factory workers on procedures, processes, safety, OSHA, and materials handling;
Communicate with supply chain to get across complex visual concepts regarding quality control, non-conformances, and assembly instructions.

Sales & Marketing

Provide video-based training for new product releases, roadmap, features, and upgrades;
Communicate to the field new sales promotions, selling strategies, and product enhancements;
Record customer feedback from focus groups on product features, packaging, presentation, etc. for review by development and marketing teams.