A key factor driving growth of the digital media market is “video”. Development in technology has lead to the birth of new formats, delivery mechanisms and devices on which users can view video content. The impact of this transformation can be seen in the corporate world as well where video is becoming an integral part of the ecosystem. From conducting training sessions to delivering important information to the employees, video based communication has emerged as an effective means of delivering messages in enterprises. Benefits include cost and time saving, improvement in productivity and an effective and more impactful means of information delivery. 

 

What began with video conferencing has now expanded its usage beyond training, webinars and has a new ingredient “Digital Signage” added to the mix. In today’s connected world, organizations need information delivery mechanisms that are not limited to just print media but need to adopt technology platforms that allow and support interactive and dynamic messaging. The target audience can range from employees, to business partners, financers and customers. Digital Signage allows such organizations to deliver information to improve the channel of communication with employees, enhance the customer experience, increase sales and further develop their brand image. 

 

Several initiatives have been taken in the market and signage vendors are offering products that enable customers to benefit from this technology. Amongst such vendors is Starbak (an enterprise video communication platform provider) that has recently announced the availability of a display engine that offers high definition support to its digital signage application. The company basically offers an integrated enterprise video portal that allows delivery of media assets. The solution (Starbak V3) is comprised of a content delivery network, video capture, video portal and HD digital signage. The HD Display Engine will allow organizations to use their desktop based video communication and extend it to people at different locations. For example, customers currently using Starbak video communication platform can use the same solution for delivering information on displays at multiple locations. 

 

Digital signage is a growing market and its usage can be seen across different verticals such as education, finance, healthcare and entertainment. The increase in the usage of video in organizations supports the rationale behind applying digital signage technology in this vertical. Further, as the trend to deliver video content to any device and any platform makes deeper roots, it will make the demand and growth of technologies such as digital signage inevitable.